B. Braun extends long-standing partnership with B. Braun Sheffield Sharks and Hatters

B. Braun Medical Ltd, a leading healthcare company based in Sheffield, has renewed its partnership with the B. Braun Sheffield Sharks and B. Braun Sheffield Hatters basketball clubs, extending its support for another five years until 2030.

Since 2008, the company has been a major sponsor of the men's team, B. Braun Sheffield Sharks. In 2023, the partnership grew to include the women's team, B. Braun Sheffield Hatters, and both teams now display the B. Braun logo on their playing vests.

Through this renewed sponsorship, B. Braun will continue its dedication to community health and sports development in South Yorkshire. The partnership funds the successful "B. Healthy - B. Braun" programme, a comprehensive health and sports initiative that delivers basketball or dance coaching, nutrition workshops, and competitive sporting opportunities to children across schools in Sheffield, Rotherham, Barnsley, and Northeast Derbyshire.

With over 300,000 children in South Yorkshire experiencing lower health outcomes, the initiative has increased participation in satellite clubs by 15%. The initiative has also shown particular success in promoting inclusive participation, with female engagement increasing by 59% through targeted sessions focusing on body confidence.

Managing Director of B. Braun Medical Ltd, Michael Parden, said: "We are delighted to continue our support of both the B. Braun Sheffield Sharks and Hatters.  The B. Healthy - B. Braun programme has made a significant impact on children's health and wellbeing across South Yorkshire, and this renewed partnership ensures we can continue to build on this success. We're proud of our partnership's history and have witnessed remarkable growth in both clubs over the years. I look forward to continuing our work together as we promote health, wellness, and sporting excellence across South Yorkshire."

Marko Backovic, Head of Operations at B. Braun Sheffield Sharks: "B. Braun's support over the years has played a key role in our growth and community outreach. This partnership has enabled us to make a real difference in our community, particularly in encouraging more young people to engage with sport and healthy living. I can’t wait to see what more we can achieve together in the next 5 years.”